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Wednesday, June 17, 2009

Review on Real-World Case: Google is Changing Everything


Google nowadays has indeed evolved to become an essential part of our life. It is the most popular search engine in the world of World Wide Web. I believe that most of us have a default web browser and the default web page will be Google Search. This proves that Google Search Engine is widely used nowadays. Students and researchers especially, will need to access to Google Search Engine to search for any information they want. Most of us are satisfied with Google Search because it provides efficient and effective search technology which gives a convenient and user-friendly environment for its users.


Past studies has proven that Google is now expanding on its services. From a search engine, it is now developing its own user-friendly application software. Its goal is to develop technologies in order to organize the information from all around the world and make it easily accessible and useful. Besides providing a useful space for advertising, Google is now inventing in web-based application spreadsheet software to help users organize their information. This program helps users to organize information easily and also overcome the limitations in Microsoft Excel.


Apart from software businesses, Google also offers a range of Web services including Google Earth, Google Maps, Google Mini, Froogle and many other services. They also partner with other enterprises in order to improve their services and performance. For example, America’s largest nonprofit health maintenance organization, Kaiser Permanente.org has used Google to share information with its members and has a wide, established network to enable its members to connect and share information with each other.


From all the services offered by Google today, we can see that one day in future, Google will be offering more and more services that are needed for us users, which will become an important service we can obtain online. This is indeed a good idea for other search engines to follow because expanding services will increase revenues for these online services companies.




Sources: Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D., (2008).

Electronic Commerce: A Managerial Perspective 2008 (International Edition).

Upper Saddle River, NJ: Pearson-Education International, pg 38

1 comment:

  1. Only a short words here...internet is my life and google is my rice !!!:p

    ReplyDelete